Our Top 10 Books and Podcasts for Mobile Marketers During Self-Isolation
With many of us working from home and practicing social distancing during the COVID-19 pandemic, we might find ourselves with more spare time on our hands than usual. Could it be finally time to pick up those books you’d been planning to read?
If, like us, you’d like to use this period of self-isolation to improve your skill-set and invest in self-growth, we’ve hand-picked the best books and podcasts to inform and inspire you. Enjoy!
Want to develop existing skills or pick up new ones? Check out these reads.
1. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
We all aspire to be more productive in our working day. However, working from home is a new, uncharted territory for many of us and can likely pose a challenge to getting the results we want. Now would be a good time to look at building good habits, even when life takes an unexpected turn (yeah, we feel you!). This book offers a practical and realistic framework that is not about quick-wins, but committing daily for long term gains.
Best for: Improving productivity and time-management workflow.
2. Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success by Jordan Belfort
If you’re not familiar with Jordan Belfort’s character, on which the highly entertaining film “The Wolf of Wall Street” is based, he is known for being a highly-persuasive salesman who won’t take no for an answer. In this book, he packages valuable tips for successfully closing deals. It’s a mix of psychology and influential strategies, based on real-life experience. A little spoiler? The product you are selling is yourself. Its’ a must read for sales professionals and marketers.
Best for: Developing negotiation and sales skills, as well as improving personal branding.
3. The Choice Factory by Richard Sotton
If you want to help your clients achieve their mobile advertising goals successfully and stand out in a competitive landscape, we advise you to delve deeper into the psychology of purchase decisions. Understanding the behaviour of consumers (or in your case mobile users) can help generate more value for your partners’ campaigns and make them gain an edge over their competitors.
Best for: Understanding consumers’ behavioural biases, based on psychology – and thus, how to better sell any product.
4. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Branded as a classic, this hefty tome is rather technical, but it’s also a solid, fundamental read for marketers operating in any organization. It combines research, frameworks, and pragmatic advice for those who want to step up the performance on their marketing and get inspired in their work by successful case studies.
Best for: Improving your marketing craft with a scientific approach.
5. App Store Optimization: A Step-by-Step Guide to Boosting your App’s Organic Downloads
As WeQ MD Sven Lubek had suggested on Gamedev, anyone launching an app in 2020 should seek to improve their ASO (App Store Optimization) game. ASO involves several tactics of positioning your app to boost its visibility and ranking on the app stores. As the title suggests, this book covers all the right steps to make your app a success, whether you have some familiarity with ASO or are already well-versed in it.
Best for: Mobile marketers and app developers wishing to deepen their knowledge of ASO.
6. Don’t Feed the Monkey Mind by Jennifer Shannon
Our anxiety levels are rising globally in these unprecedented times, which is entirely normal – so we could all use a little help in that department. Clinical therapist and author Shannon offers practical, hands-on practices to cope with feelings of worry and anxiety. She helps us recognize the constant chatter of our anxious “monkey mind” and find peace. It’s a feel good-book, packed with useful advice.
Best for: Caring for mental health and emotional wellbeing in these unsettling times.
Given that digital and mobile marketing trends move at hyperspeed, podcasts are one of the best ways to stay up-to-date with the latest industry insights. Instead of listening to these on our daily commute, these days we tune in while doing the housework (is it just us or do those dishes just keep piling up?) or in the background as we work. Freshly brewed cup of coffee optional, but recommended.
7. The Social Media Examiner Podcast with Michael Stelzner
There’s no denying that social media is at the forefront of shaping digital marketing trends today, so anyone operating in the mobile advertising sphere should have some general knowledge of new developments, in order to help advise their clients best optimize their social campaigns. Look no further than this weekly podcast, available here.
Check out our recent blog post on TikTok, if you want to know more about the hottest social media platform of 2020, and how mobile advertisers and brands can leverage it to their advantage.
8. The Mobile User Acquisition Show
A relatively new show that launched at the end of 2019 and is already growing in popularity within the industry, it focuses on all things mobile marketing, covering topics including UA (user acquisition) in hyper casual games, attribution and mobile growth. Listen here.
9. The Digital Marketing Podcast
Highly regarded as the best marketing podcast out there, it gives a bird’s eye view of the digital landscape. Featuring interviews with global experts in the industry, together with the latest news, tools, and strategies, it’s sure to help you up your marketing game. Listen here.
10. Eric Siu & Neil Patel’s Shows
Any digital marketer will have no doubt encountered some help in their career from taking on stellar marketer Neil Patel’s hugely popular tips on the internet. He is joined by influential marketing expert Eric Siu in Marketing School with Neil Patel & Eric Siu. You can get up to speed with the latest digital and mobile marketing trends, and gain exclusive tips from some of the most successful entrepreneurs in the digital sphere. Inspiring! Tune in here.
In addition, Eric Siu also hosts Growth Everywhere and interviews successful digital experts on the latest trends. Guests range from best-selling authors to high profile founders. Tune in here.