WeQ Launches to Transform Mobile Ad Tech with Human Intelligence and Inclusivity
Global Mobile Ad Tech Organization Led by Mobile Veterans from Glispa, Adjust, HitFox to name a few to Use up to $50 Million Capital to Bolster Tech, Talent and Expansion Plans
BERLIN AND SAN FRANCISCO — April 24, 2018 — WeQ, a mobile ad tech brand providing user acquisition and engagement services at a global scale, announced today its official launch. WeQ is driven by a forward-thinking, socio-economic movement striving to shift from an exclusive ‘I’ culture to a collaborative ‘We’ culture. Setting its sights on becoming a trusted leader in the mobile ad tech industry, WeQ combines innovative data-driven technology with the collective human intelligence of its accomplished team of mobile ad tech experts to empower companies to reach their goals.
WeQ comes out of the gate armed with a strategic investment, having secured up to $50 million USD in internal funds and debt capital to accelerate an ambitious global growth path. The ad tech brand plans to use the funds as it undertakes an aggressive M&A strategy. Over the next 12-24 months, WeQ plans to acquire cutting-edge technologies from innovative ventures to expand its technological footprint and services, attract international talent, and enter new international markets.
Markus Malti, CEO of WeQ: “With our unique approach that balances data with human intelligence, this strategic investment in place, and a highly knowledgeable team heading the organization, we are well-equipped to achieve our ambitious goal of becoming a key player in the ad tech industry. We look forward to growing our team, further expanding our reach in the U.S. through our office in San Francisco, and working with key advertisers to help them scale globally.”
With the duopoly of Facebook and Google – combined, they will account for 60.9% of US net mobile ad revenues in 2018 (eMarketer) – players within the mobile industry are affected by the unregulated and highly competitive market. WeQ offers alternative, bespoke solutions and high-quality user acquisition beyond the walled gardens. The company has ambitious goals and expects to deliver several million installs a month for clients.
The company’s mobile advertising solutions are powered by its proprietary technology, which is designed by an in-house team led by Dr. Steffen Wachenfeld, CPO of WeQ. Describing the underlying technology, he noted, “Advertising needs scalable and globally replicable infrastructure and services. This is why our proprietary technology is built by a team of machine learning experts, developers, and data scientists — in order to deliver the most targeted, optimized and scalable mobile advertising solutions. This allows our clients to focus on what they do best: building great apps and growing successful brands.”
WeQ is spearheaded by a multi-disciplinary management team of recognized ad tech industry veterans and market experts, including:
- Markus Malti, CEO, former Director Digital Strategy Wanadoo
- Hendrik Volp, CBDO, former CRO at Adjust
- Dr. Steffen Wachenfeld, CPO, former HitFox Group & founder of ad tech company sold to AppLift
- Bastian Quilitz, CTO, former VP of Technology at Glispa
- Kerstin Feix, CPeO, former Global Head of People Management at Meta Design
- Riccardo dal Pozzolo, CFO, former Business Analyst at Walt Disney
- John Schlüter, CMO, former CBO at Thomas Sabo
- Tim Nilsson, Member of the Advisory Board, former MD at Glispa
Moreover, WeQ’s has already attracted a strong operational team exceeding over 100 dedicated mobile advertising experts worldwide, representing 30 nationalities. Over half of the employees are data engineers, developers and product managers, which will bolster WeQ’s continuous growing tech stack that underlines all of its solutions. The combination of deep expertise, complemented by machine learning, ensures that all mobile performance campaigns are targeted and optimized toward the user acquisition goals, across 180 markets with a major focus on the U.S. and then APAC.