BERLIN AND SAN FRANCISCO - June 12, 2018 - WeQ, a global mobile ad tech organisation, has announced the launch of WeQ BOOST — an innovative app ranking solution that utilizes proprietary technology for campaign management and optimization. Additionally, it combines over 100 boost traffic sources with a deep knowledge and understanding of app store algorithms to create bespoke burst campaigns that are specifically designed to catapult apps to the rank that yields the highest ROI.
With 5.8 million apps in Google Play and Apple App Stores to date, visibility is key. Changes to both platforms have made it challenging for advertisers to use app store optimization (ASO) and user acquisition (UA) through burst campaigns effectively. New features in the iOS11 release included a new “homepage” design, new character limitations and the split categorisation of apps into “Games” and “Apps” with their own navigation tabs and pages, giving non-games the chance to be discovered more easily. Additionally, both platforms adjusted their ranking algorithms, putting more weight on the quality of the app measured by reviews and ratings. Google even added engagement as an extra variable for its algorithm to reward good quality apps that bring more added value to the users.
These changes present both a challenge and an opportunity for marketers wishing to find the best ways to boost their discoverability and increase their chances to be found by high quality users. WeQ identified four main use cases for doing burst campaigns, on which the newly launched WeQ BOOST solution is based:
Stanislava Todorova, VP of New Media Solutions at WeQ, said: “WeQ BOOST is designed to empower advertisers to cut through the noise in the ever-changing ecosystem of the app stores. Launching this new solution adds another powerful element to our portfolio that enables us to create the perfect mobile marketing mix for our clients. At WeQ, we believe that the ultimate marketing strategy should be a combination of bursts and sustainable user acquisition campaigns to address different needs throughout the lifecycle of an app.”
WeQ’s proprietary technology, combined with its team of over 100 seasoned professionals with global mobile marketing expertise, is what makes our app ranking solution unique. The WeQ team develops a personalized strategy for each client based on industry intel, local knowledge and experience from more than 2000 successful burst campaigns. The carefully curated global network of publishers means a truly global reach and access to a specific geographic for the advertiser. This is further supported by the hands-on approach that the team practices, ensuring that the campaign is constantly analyzed and optimized for better ROI. Furthermore, WeQ’s dedicated team carry out traffic checks to prevent fraudulent activity using in-house anti-fraud technology.
With launching WeQ BOOST, the adtech company is hitting another milestone of their global growth and expansion plans of its solutions and services. Today's launch falls on the heels of WeQ's announcement in late April that it had secured more than $50 million USD in internal funds and debt capital to accelerate an ambitious global growth path. The ad tech brand plans to use the funds as it undertakes an aggressive M&A strategy. Over the next 12-24 months, WeQ plans to acquire cutting-edge technologies from innovative ventures to expand its technological footprint and services, attract international talent, and enter new international markets.
WeQ are experts in mobile ad tech, driving user acquisition and engagement at a global scale. Our mission is to enable companies to achieve their strategic growth goals by combining a client-centric approach with purpose-built, state-of-the-art technology. WeQ comprises a team of over 100 professionals, covering over 30 nationalities: from engineers to growth and market specialists, spearheaded by accomplished mobile industry veterans. For more information visit www.weq.com.
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What is a burst campaign? It is a marketing method that improves your app store visibility by driving thousands of users within a short time frame.